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Seller Services

The Empire Difference for Sellers


As a home seller, you can now say goodbye to the old, inefficient and expensive way of selling your home.

At Empire Realty our whole mission is to provide you with superior service at a discount. In listing your home with us you can be assured that you are hiring the most experienced professionals committed to providing expanded services at a fair and reasonable cost. Our Mission and Values are our guide in ensuring you receive only the best!

SUMMARY OF SERVICES

Value Focused - More Opportunities to Save Money

Empire Realty is a full-service real estate firm dedicated to helping home sellers and buyers by providing full service at a discount. Our entire business strategy is designed for one thing, providing only the best service while saving you thousands of dollars.

Fifteen percent of the time Empire Realty will also represent the Buyer of your home. When this occurs we lower your total commission to 3%, by lowering our Buyer's agent commission to 1.5% the same as our listing agent commission we save you an additional 1/2% in selling your home. How could we justify receiving more money to sell your home than we receive in listing your home, we cant, so you save!

We aggressively go after both sides of the listing transaction through offering up to 50% of the Sales commission as an incentive for the Buyer to have Empire Realty represent them in the purchase of your home. This saves you money, when we represent both sides of the sale you save as your total commission is only 3%. Here is an example of our advertising:

Negotiation Emphasis - Knowing the Market Makes all the Difference

The single biggest asset our people possess the ability to effectivly negotiate on the buyer's and seller's behalf. Our agents are trained in how to negotiate all the deal terms, price, contingency periods, and inspection report credits. We are well-prepared to properly and professionally manage multiple offer situations to achieve the highest price, while minimizing buyer frustration.

Empire Realty also inserts a proprietary legal addendum to our contracts that give the seller an additional layer of legal protection beyond the standard California Association of Realtor forms. Strong negotiating emphasis is one reason why Empire Realty succseeds in surpassing our customer's expectations.

Comprehensive Marketing - Premium Full Service at a Discount

Why hire an agent when you can hire a home marketing team?

The biggest weakness of the conventional full cost agent is that most brokerage companies require their independent contractors to pay for and create the marketing and advertising artwork and content. This can:

  • Economically reward the agent to provide the bare minimum marketing when the homeowner should demand maximum advertising.
  • Create the agent self promotion phenomenon seen in many display ads which feature the agent more than the home, we have all see the billboards.
  • Lead to unprofessionally prepared and non-standardized marketing materials.

Empire Realty Agents do not pay for any home marketing costs, the company does. Empire Realty Agents do not prepare the marketing materials, all of our materials are professional developed. This leads to more money spent on your behalf and higher quality marketing materials, maximizing the opportunity to achieve the highest price.

Pre Qualified Buyers - Saves you time

At Empire Realty we do everything possible so that every buyer who makes an offer on your home has demonstrated that they are financially capable of purchasing it. We verify the Buyer's Fair Isaac and Company (FICO) credit score and the Buyer's ability to retain secure financing through independent sources.

Every Listing Appears With the Following

Professional Yard Sign with Brochure box - Makes it easy to Find

All of our signs have our office phone number, whenever a prospective buyer calls in they must leave their name and phone number. By having them call our office instead of the agent directly we always get their information so that we can follow up and continue the dialoge needed to get them interested in your home.

Full Color Flyer - Double Sided and Packed with Information

Empire Realty's design team will design a custom full-color double sided property flyer for your home. The flyer will contain price, full address and the most desirable features of your home. All of this information is designed to entice prospective buyers into previewing your home while providing all the information necessary to easily contact Empire Realty for an appointment. This is where Empire Realty goes beyond most Real Estate Companies, on the back of the flyer we place a map of the location of your home along with the money savings coupon previously mentioned. We have found that in doing this our marketing not only gets the Buyer's excited about your home it gets them back to it.

Multiple Listing Service - More MLS Participation works for you

Empire Realty is a proud member or the Inland Valley and Orange County Boards of Realtors and will promptly submit your home to both Multiple Listing Service ("MLS") complete with additional digital photos. Our research shows that the regional migration trends are from Orange County and the San Gabriel Valley to the Inland Empire, by listing your home in both Multiple Listing Services we have found that we greatly increase your homes exposure to more buyers. Empire Realty offers more than one half of our fee (2%) as buyer's agent compensation. Empire Realty will allow a customer to offer more, but it is never necessary. 885% of Empire Realty transactions involved a cooperating buyer's agent from another firm thus reinforcing that a reduced commission is acceptable to other agents. Don't be misled by full price agent's scare tactics of limited agent participation at a reduced commission, it just is not true!

Internet Advertising - This is where Empire Realty Excels!!!

According to the 2004 National Association of Realtors Profile of Buyers and Sellers, 76% of web enabled buyers use the Internet to assist them in their home search. If your home is not online with digital photos, and address disclosure, your home is not being effectively marketed to all potential buyers.

The local MLS operators automatically upload property data to various web sites such as Realtor.com. In addition, Empire Realty allows our competitors to display our listings in order to ensure maximum Internet presence. Some companies do not allow their listing to appear on other brokers' sites, which limit the owners' online exposure.

Empire Realty pays thousands of dollars to enhance our listings on Realtor.com. Realtor.com is the #1 web site where buyer's start their home buying process.

Empire Realty pays thousands of dollars in Pay-Per-Click advertising to ensure that when a potential buyer starts their search for a new home they are introduced to our listings first.

Featured Homes Placement - 500% More Exposure

Featured Homes provides top billing in a prime spot on the Internet's #1 real estate site REALTOR.com. Homes that are marketed using the REALTOR.com Featured Homes Marketing System get 500% more exposure, on average -- no other real estate marketing system gives you the ability to capture audience share.

See an example of the advertising below, your home appears before the user is given a list of homes.

The below excerpt from an actual Empire Realty internet hits report shows just how dramatically Featured Homes enhancements get more eyes on your listing. Not everyone offers these features.

Showcase Homes Enhancement - More Information to Excite Buyers

Empire Realty's Realtor.com Listings have increased visibility with headlines, more pictures, Open House information and enhanced descriptions. See Below:

Most other offices do not offer the above enhanced features.

Newspaper Advertising - Traditional Still Works

Your home will appear in at least one newspaper every single week until it is sold guaranteed. We will always provide a photograph, address, and phone number which avoids irritating the buyers.

Broker Open House - Let's other Realtors See Your Home

Empire Realty will attempt to hold a broker open house usually the first week the property is listed for buyer agents to preview the home. This feature varies depending on MLS participation by other agents.

Public Open House - More Chances for Success!

Public open houses can be a huge inconvenience for a seller but they are essential in helping identify buyers for your home. Empire Realty is happy to host public open houses upon the seller's approval. We use public open houses as opportunities for Buyers to preview your home in a setting that is non-threatening, many buyers are apprehensive when viewing homes while the owners are present.

Virtual Tours - A New Spin on a Old Technology

Try our brand new virtual tours. We think these are the best looking virtual tours available today. In addition to the great designs, they also include these new features:

We Guarantee our Plan in Writing!

Most Agents do not attach a written marketing plan to the listing contract. This is a big seller mistake. Our marketing guarantee allows you to cancel the listing agreement within 72 hours if we fail to live up to our end of the bargain. Most Agents will have the sellers sign an irrevocable listing agreement, at Empire Realty if you feel that we are not representing your best interests we give you the right to terminate the listing agreement.

Convienence - Free Mobile Notary Service

Don't expect to have to drive to our office, sort through escrow instructions and other sales tasks on your own, at Empire Realty we assist you throughout the whole process. We work around your schedule, we schedule appointments at your convenience not ours. We meet you where it is convenient for you, be it at your home, your office or your Dentist's office. We review and walk you through all of the transaction paperwork and also provide you with free mobile Notary service. Service excellence is our goal.

Everything we do is driven towards providing you with superior and convienent service.

Client Reporting - Weekly Reports

Empire Realty understands that important marketing decisions need to be made once the home has been exposed to the market. Without accurate buyer feedback and full disclosure of all buyer activity, a seller cannot make the right decision.

Empire Realty offers comprehensive client reporting. You will have complete access to review buyer activity, internet listing traffic, Supra E-Key activity and review our outstanding marketing efforts.

When your home closes escrow, Empire Realty will provide you with complete documentation of your transaction.

Summary

We understand that many people may be nervous about listing their home with a firm that charges a 3.5% commission. Keep in mind the following:

  • We get the highest price possible
  • We have a proven track record with hundreds of successful sales in San Bernardino and Riverside Counties.
  • We enjoy a 99% customer satisfaction rate.
  • We guarantee the strongest marketing plan in the business today.
  • In most of our markets home prices have doubled since 2001. A 4% commission today is equivalent to a 6% commission in 2001. Empire Realty is a full service brokerage simply charging the same dollar amount as most agents a few short years ago.

4% Real Estate Commissions

If Your Home Is Worth6% Standard CommissionEmpire's 4% CommissionYou Save With Empire Realty
$350,000$21,000$14,000$7,000
$500,000$30,000$20,000$10,000
$750,000$45,000$30,000$15,000
$1,000,000$60,000$40,000$20,000

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